We create the moment.
Then we own the system
that captures it.
Experiential marketing, performance media, and the CRM and audience infrastructure that turns an activation into a pipeline you can measure.
Every activation generates demand.
Almost none of it survives the drive home.
The moment
A crowd, a headset, an ambassador, a recap deck with attendance counts and impressions. Real value — but it ends when the truck pulls out.
The machine behind it
Every person who touched the activation lands in a CRM you own, routed to a rep on a clock, nurtured across SMS, WhatsApp and email, and reported on weekly.
One partner owns the creative and the plumbing. Nothing gets lost in the handoff, because there is no handoff.
CapabilitiesDon Q Rum Tour & VR Experience
Destilería Serrallés · Ponce, Puerto Rico
“Make your own rum” — a built-from-scratch VR module inside the distillery tour. Visitors don't watch the process. They run it.
- Cut the cane. Grab the machete, harvest in the field, score the hit
- Run the still. Operate the machinery, pull the lever, fill the barrel
- Blend your bottle. Pick your marks, mix, and take the result home
- 180° Ponce. Casa Serrallés and Parque de Bombas captured in immersive video
- Permanent installation — with an ongoing maintenance contract, not a one-night pop-up
ExperientialExperiential
We source the talent, write the deal,
and run the calendar.
Yizette Cifredo × Volkswagen Kennedy
18 contracted deliverables — 8 reels, 4 carousels, 3 posts, 3 story sets — with the signing and launch captured on the showroom floor and OEM brand review in the workflow.
Robi Draco Rosa × San Juan Lincoln
Vehicle placement, concert and event presence, fan activations, and a hybrid commercial in :90 / :60 / :30 / :15 with a licensed album track. Pending OEM co-op approval.
Feria Seniors 2027
Event brand, site and ticketed registration for a PR Convention Center expo — with a live producer dashboard showing registrations, municipality and role splits, revenue and check-in as they move.
El Conquistador Resort — Wi-Fi Q
Guest Wi-Fi turned into an owned marketing channel: visitor identity pulled from the venue platform, deduplicated, segmented, and pushed into email with open and click reporting.
Dealer & campus programs
Meet Nights, sales events, expos, sponsorships and tournaments — registration into the client's own CRM, staff routing on the floor, and attribution back to the media that drove attendance.
Experiential
An activation is a data-collection event
that happens to be fun.
Presence
Headset station, ambassador post, event booth, venue Wi-Fi, showroom floor.
Capture
Consent, contact, municipality, interest — captured on device, not on paper.
CRM
Lands in the client's own branded CRM, stamped with the exact source.
Routing
Assigned to a human on a clock, with SMS, WhatsApp and email follow-up.
Attribution
Cost per attendee, per lead, per appointment, per sale — reconciled.
“The event went great.” A photo gallery, an attendance estimate, and a stack of paper forms nobody keys in.
A named, consented, segmented audience you still own next quarter — and a defensible cost per outcome for the whole activation.
Experiential → Systems
A CRM with your name on it —
and an audience you actually own.
White-label CRM
- Branded end to end — domain, login, notification email
- Isolated per client, role-based per seat
- Pipelines per business line
Routing on a clock
- 30 working minutes to accept, or it hops
- Business-hours aware; full lap escalates
- Sentiment red-flags before a bad review
SMS · WhatsApp · email · voice
- A2P 10DLC registered per client
- Missed-call auto-text, after-hours AI receptionist
- Consent captured once, honored everywhere
First-party, then paid
- One database — events, Wi-Fi, forms, calls, sales
- Segments pushed to Meta, Google, programmatic
- Customers suppressed from acquisition spend
Deduplicated leads, one closed source taxonomy, all-in spend — carried through to the sale.
Google, Meta and programmatic spend read by API and tied back to the invoice ledger.
An AI analyst compiles and writes performance every Monday. No human touches it.
Student systems, dealer DMS, ticketing, venue Wi-Fi, accounting, e-commerce.
SystemsWhat it produced.
Automotive, higher education, healthcare, hospitality, spirits, financial services, media and events — one team owning the moment and the machine.
Proof
We don't advise.
We architect.
Bring us the activation you're planning, or the CRM nobody uses. We'll show you the version of it that reports for itself.